Jewellery & Gem WORLD Hong Kong (JGW) in September poised to inspire sector revival

The physical show welcomes trade professionals, social buyers and jewellery lovers from 17 – 20 September at the Hong Kong Convention and Exhibition Centre; JGW Virtual offers sourcing opportunities for the global B2B buyer community from 13 – 30 September.

HONG KONG, 28 July 2021Jewellery & Gem WORLD Hong Kong (JGW), previously known as the September Hong Kong Jewellery & Gem Fair, is anticipated to give a positive energy boost to the jewellery industry as it combines the power of physical events with the global connectivity of a digital platform.

This year’s fair officially marks JGW’s transformation into an omnichannel marketplace for the jewellery community with the physical show returning to the city from 17 – 20 September following a one-edition hiatus.

Complementing the physical event at the Hong Kong Convention and Exhibition Centre (HKCEC) is JGW Virtual, a digital sourcing platform exclusively for trade buyers, which will run from 13 – 30 September. The virtual show will enable trade participants to either prepare for JGW’s live days if they were already in Hong Kong or do business remotely with their shortlisted suppliers from anywhere in the world.

Pre-registration for free admission will open in early August.

Although attendance to the live event is expected to be predominantly regional in origin due to COVID-19-related international travel restrictions, JGW could very well be one of the significant trade shows of the industry this year as it inspires the community to jumpstart their return-to-business strategies by optimising the benefits of the fair’s omnichannel experiences, said David Bondi, Senior Vice President of Informa Markets in Asia.

“JGW Physical is returning in September with a modified format and in a secure environment where one can do business with confidence,” Bondi said. “Although the show will look and feel different compared with previous September fairs, we believe it will inspire a level of engagement that is unique to face-to-face interactions.”

The magic that only happens at in-person events was captured at JGW’s sister fair, Jewellery & Gem ASIA Hong Kong (JGA) in June, which drew more than 9,000 attendees who made over 10,000 visits throughout the show’s four-day run. JGA was the first physical jewellery event held in Hong Kong this year.

“Enthusiastically supported by the jewellery community, JGA’s special edition had been refreshingly positive for an industry that needed a lift following months of inactivity,” shared Celine Lau, Director of Jewellery Fairs at Informa Markets Jewellery. “We hope to build on the momentum sparked by JGA by connecting buyers and suppliers again this September.”

JGW’s in-person edition is opening its doors for the first time to social buyers and jewellery lovers, alongside the show’s target audience, the B2B visitor. The fair will revert to its original arrangement in 2022, still complemented by a digital platform that will enhance suppliers’ discoverability as buyers prepare for the physical show.

Safety precautions will be in place at the show venue in line with Informa AllSecure, a detailed set of enhanced measures that provides the highest levels of hygiene and safety at Informa Markets events.

JGW Physical Show Highlights (17 – 20 September 2021)
JGW Physical will feature a show floor where delightful surprises are waiting at every turn. “We are offering participants the opportunity to immerse themselves in a world that celebrates beauty, craftsmanship, innovation and design,” Lau said. “For trade buyers, JGW presents a wholesale sourcing opportunity for a wide range of products. For jewellery lovers, this is where they can find export-quality occasion jewellery, memorable and timeless gifts, and stylish designs for everyday wear in a wide range of price points.”

Remote attendees from Greater China will also get the chance to “walk” the show and discover new products through live-streamed sessions during the first three days of the fair. The episodes will be broadcast in Mandarin. 

Benefits for B2B visitors:

• Refresh and replenish your inventory 
Discover new finished jewellery and gemstone collections that can help drive sales regardless of the season

• Engage in conversations with current and potential suppliers
Optimise your buying power through face-to-face meetings with some of the industry’s most recognised jewellery and gemstone manufacturers

• Benefit from a customised seminar programme
Join shared learning experiences with your peers and leave the fair better informed, inspired and connected

Benefits for jewellery lovers:
• Enjoy an effortless jewellery shopping experience
Discover export-quality jewellery in a wide range of styles and price points all under one roof

• Revel in the beauty of diamonds, coloured gemstones and pearls
Gain a better understanding of the properties that make gemstones unique, valuable and highly desirable

• Learn from industry experts
Join close to 10 engaging talks and presentations by influencers and experts from the world of jewellery and gemstones, and experience live demonstrations of traditional jewellery-making techniques onsite

• Get the chance to win amazing prizes
Shop at JGW to qualify for events with attractive prizes

JGW Virtual Show Highlights (13 – 30 September 2021)
An exclusive trade-only source for jewellery, gemstones and industry-related manufacturing equipment and solutions, JGW Virtual is equipped with tools for enhanced business matchmaking, including online showrooms, product/supplier search functions, event scheduling and networking features such as instant video conferencing and live chats. 

Benefits of attending JGW Virtual:
• Preview new products before, during and after the physical fair from anywhere and anytime
• Find new ideas and inspirations as you smartly plan your inventory replenishment strategy
• Connect and engage with current and new suppliers 
• Hear directly from experts on the latest trends and innovations impacting the industry
• Be better prepared for JGW’s in-person experience if you plan to visit the physical fair

For more information about JGW, please visit the official website

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About Informa Markets Jewellery
Informa Markets Jewellery offers in-person and web-based sourcing experiences, digital solutions and dedicated B2B platforms that bring international buyers and quality sellers together in the fine jewellery, gemstone, and fashion jewellery and accessories markets. 

Our resources, industry experience, influence and focus as a partner are enhanced by our global jewellery portfolio consisting of trade fairs and events in key cities around the world; a powerful digital platform – JewelleryNet; a dedicated Jewellery Media team led by flagship publication, JNA; an education-based programme – Jewellery & Gem Knowledge Community, and one of the industry’s most prestigious awards programmes – the Jewellery World Awards (JWA), previously known as the JNA Awards.

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