More events will be added in the coming weeks. Please visit this page regularly for the latest information.
15 / 9 / 2025 (Mon)
2:30pm – 3:30pm
The Stage, Hall 2, AWE
Sustainability that Pays:
Inspiring Stories from the Jewellery Sector
Language: English with AI-powered Mandarin captions
The Speakers
Miriam ‘Mimo’ Kamau Caplan
Founder & Director
Mimo Gem Traders Ltd
Hitarth Dholakia
Second-Generation Entrepreneur
Hari Krishna Exports Pvt Ltd
Pui In Catherine Siu
Founder
PICS Fine Jewellery
Richard W. Hughes
Co-Founder
Lotus Gemology Co Ltd
Richard is one of the world’s foremost experts on ruby and sapphire. The author of several books and over 170 articles, his writings and photographs have appeared in a diverse range of publications, and he has received numerous industry awards. Co-winner of the 2004 Edward J. Gübelin Most Valuable Article Award from Gems & Gemology magazine, he was awarded a Richard T. Liddicoat Journalism Award from the American Gem Society the following year. In 2010, he received the Antonio C. Bonanno Award for Excellence in Gemology from the Accredited Gemologists Association. The Association Française de Gemmologie (AFG) in 2013 named Richard as one of the 50 most important figures that have shaped the history of gems since antiquity. In 2016, Richard was awarded a visiting professorship at Shanghai’s Tongji University. 2017 saw the publication of Richard and his wife and daughter’s Ruby & Sapphire • A Gemologist’s Guide, arguably the most complete book ever published on a single gem species and the culmination of nearly four decades of work in gemmology. In 2018, Richard was named Photographer of the Year by the Gem-A, recognising his photo of a jade-trading market in China, while from 2020 – 2023, he served on the board of directors of the Accredited Gemologists Association. Currently he sits on the editorial review boards of Gems & Gemology and The Australian Gemmologist magazines. Richard’s latest book, Jade • A Gemologist’s Guide, was published in 2022. In 2023, Richard was recognised as one of the Extraordinary 40 Awardees of the Jewellery World Awards (JWA) – a prestigious accolade honouring pioneers, visionaries, educators and innovators in the jewellery and gemstone sector.
This panel brings together jewellery industry leaders who have transformed sustainability challenges into business opportunities. Speakers will share their journeys implementing holistic practices that benefit both financial performance and brand reputation while creating positive environmental and social impact.
Panellists will explore how comprehensive approaches to responsible sourcing, ethical production and community engagement have created measurable business value. The discussion will highlight real-world examples of companies using innovative materials, transparent supply chains and regenerative practices to meet growing consumer demand for responsibly-produced jewellery.
This session will answer the following questions:
- How can jewellery businesses adapt their marketing strategies to connect sustainability stories with the values of next-generation consumers who view their purchases as expressions of personal ethics?
- How are companies navigating the cost challenges of responsible material sourcing while maintaining price points that customers will accept?
17 / 9 / 2025 (Wed)
3:00pm – 4:00pm
The Stage, Hall 2, AWE
IGI Introduces Light Performance – The Science Behind the Sparkle
Language: English with AI-powered Mandarin captions
The Speaker
John Pollard
Senior Director of Education
IGI
Discover the missing element in diamond grading. The traditional 4Cs determine value, but don’t describe the beauty factor consumers love the most: sparkle. “The Science Behind the Sparkle” will reveal a new, scientific, and user-friendly way to quantify and prove a diamond’s beauty. Discover how this innovative new report from IGI can help you educate, communicate, and differentiate your diamonds, empowering jewellers to sell with confidence, armed with the information that truly matters to consumers.
17–19 / 9 / 2025 (Wed – Fri)
10:00am – 6:00pm
Chancellor Room, L4 HKCEC
De Beers Group
Show & Tell
(Registration required)
To RSVP to attend, register by 10 September:
Link: http://www.debeersevents.com/
Username: dbgguest
Password: D3b33rsGr0upGu3st!
The Speaker
Richard W. Hughes
Co-Founder
Lotus Gemology Co Ltd
Richard is one of the world’s foremost experts on ruby and sapphire. The author of several books and over 170 articles, his writings and photographs have appeared in a diverse range of publications, and he has received numerous industry awards. Co-winner of the 2004 Edward J. Gübelin Most Valuable Article Award from Gems & Gemology magazine, he was awarded a Richard T. Liddicoat Journalism Award from the American Gem Society the following year. In 2010, he received the Antonio C. Bonanno Award for Excellence in Gemology from the Accredited Gemologists Association. The Association Française de Gemmologie (AFG) in 2013 named Richard as one of the 50 most important figures that have shaped the history of gems since antiquity. In 2016, Richard was awarded a visiting professorship at Shanghai’s Tongji University. 2017 saw the publication of Richard and his wife and daughter’s Ruby & Sapphire • A Gemologist’s Guide, arguably the most complete book ever published on a single gem species and the culmination of nearly four decades of work in gemmology. In 2018, Richard was named Photographer of the Year by the Gem-A, recognising his photo of a jade-trading market in China, while from 2020 – 2023, he served on the board of directors of the Accredited Gemologists Association. Currently he sits on the editorial review boards of Gems & Gemology and The Australian Gemmologist magazines. Richard’s latest book, Jade • A Gemologist’s Guide, was published in 2022. In 2023, Richard was recognised as one of the Extraordinary 40 Awardees of the Jewellery World Awards (JWA) – a prestigious accolade honouring pioneers, visionaries, educators and innovators in the jewellery and gemstone sector.
The ASEAN Gems and Jewellery Trade Association (AGJA) Conference – a first in Hong Kong, represents a collaborative partnership between two of Asia’s most influential industry organisations: the Hong Kong Jewellery & Jade Manufacturers Association (HKJJA), celebrating its 60th anniversary this year, and AGJA, a trade group established by ASEAN’s jewellery community.
Some of the discussion topics are:
- Driving Regional Growth: Harnessing Technology and Craftsmanship in ASEAN-Hong Kong Jewellery Trade
- Breaking Barriers: Creating a Unified ASEAN Jewellery Network with Hong Kong Expertise in Design and Trade
- Sustainability and Innovation in ASEAN Jewellery: Leveraging Hong Kong and China’s Smart Solutions
17 / 9 / 2025 (Wed)
11:00am – 12:00nn
Chancellor Room, L4 HKCEC
Innovation in the Diamond Value Chain: From Technology to Customer Experience
Please RSVP to attend, register by 15th September:
http://www.debeersevents.com/
Username: sightholder
Password: S1gHtH0ld3r3!*d3b33rs
The Speakers
Moderator:
Sean Lin
Vice President Sales
De Beers Group
Sarandos Gouvelis
Senior Vice President, Science & Technology
De Beers Group
Tom Moses
Executive Vice President & Chief Laboratory & Research Officer
GIA
Wesley Tucker
Chief Executive Officer
Tracr
Exploring how technological advancements and evolving customer engagement strategies are shaping the future of the natural diamond sector, particularly in fast-growing markets such as China.
17 / 9 / 2025 (Wed)
11:30am – 1:30pm
The Stage, Grand Foyer, HKCEC
Hard Pure Gold Pavilion
Grand Opening
* Admission is by invitation only
Organiser
World Gold Council
18 / 9 / 2025 (Thu)
8:00am – 10:00am
Meeting Room N201, HKCEC
De Beers Group
Breakfast
Language: English with Mandarin translation
To RSVP to attend, register by 10 September:
Link: http://www.debeersevents.com/
Username: dbgguest
Password: D3b33rsGr0upGu3st!
The Speakers
Al Cook
Chief Executive Officer
De Beers Group
Paul Rowley
Executive Vice President, Diamond Trading
De Beers Group
Lynn Serfaty
General Manager – Natural Diamonds
Category Marketing
Al Cook
Chief Executive Officer
De Beers Group
Paul Rowley
Executive Vice President, Diamond Trading
De Beers Group
Lynn Serfaty
General Manager – Natural Diamonds
Category Marketing
The Speaker
Richard is one of the world’s foremost experts on ruby and sapphire. The author of several books and over 170 articles, his writings and photographs have appeared in a diverse range of publications, and he has received numerous industry awards. Co-winner of the 2004 Edward J. Gübelin Most Valuable Article Award from Gems & Gemology magazine, he was awarded a Richard T. Liddicoat Journalism Award from the American Gem Society the following year. In 2010, he received the Antonio C. Bonanno Award for Excellence in Gemology from the Accredited Gemologists Association. The Association Française de Gemmologie (AFG) in 2013 named Richard as one of the 50 most important figures that have shaped the history of gems since antiquity. In 2016, Richard was awarded a visiting professorship at Shanghai’s Tongji University. 2017 saw the publication of Richard and his wife and daughter’s Ruby & Sapphire • A Gemologist’s Guide, arguably the most complete book ever published on a single gem species and the culmination of nearly four decades of work in gemmology. In 2018, Richard was named Photographer of the Year by the Gem-A, recognising his photo of a jade-trading market in China, while from 2020 – 2023, he served on the board of directors of the Accredited Gemologists Association. Currently he sits on the editorial review boards of Gems & Gemology and The Australian Gemmologist magazines. Richard’s latest book, Jade • A Gemologist’s Guide, was published in 2022. In 2023, Richard was recognised as one of the Extraordinary 40 Awardees of the Jewellery World Awards (JWA) – a prestigious accolade honouring pioneers, visionaries, educators and innovators in the jewellery and gemstone sector.
The ASEAN Gems and Jewellery Trade Association (AGJA) Conference – a first in Hong Kong, represents a collaborative partnership between two of Asia’s most influential industry organisations: the Hong Kong Jewellery & Jade Manufacturers Association (HKJJA), celebrating its 60th anniversary this year, and AGJA, a trade group established by ASEAN’s jewellery community.
Some of the discussion topics are:
- Driving Regional Growth: Harnessing Technology and Craftsmanship in ASEAN-Hong Kong Jewellery Trade
- Breaking Barriers: Creating a Unified ASEAN Jewellery Network with Hong Kong Expertise in Design and Trade
- Sustainability and Innovation in ASEAN Jewellery: Leveraging Hong Kong and China’s Smart Solutions
17–19 / 9 / 2025 (Wed – Fri)
10:00am – 6:00pm
Chancellor Room, L4, HKCEC
De Beers Group
Show & Tell
(Registration required)
To RSVP to attend, register by 10 September:
Link: http://www.debeersevents.com/
Username: dbgguest
Password: D3b33rsGr0upGu3st!
The Speaker
Richard W. Hughes
Co-Founder
Lotus Gemology Co Ltd
Richard is one of the world’s foremost experts on ruby and sapphire. The author of several books and over 170 articles, his writings and photographs have appeared in a diverse range of publications, and he has received numerous industry awards. Co-winner of the 2004 Edward J. Gübelin Most Valuable Article Award from Gems & Gemology magazine, he was awarded a Richard T. Liddicoat Journalism Award from the American Gem Society the following year. In 2010, he received the Antonio C. Bonanno Award for Excellence in Gemology from the Accredited Gemologists Association. The Association Française de Gemmologie (AFG) in 2013 named Richard as one of the 50 most important figures that have shaped the history of gems since antiquity. In 2016, Richard was awarded a visiting professorship at Shanghai’s Tongji University. 2017 saw the publication of Richard and his wife and daughter’s Ruby & Sapphire • A Gemologist’s Guide, arguably the most complete book ever published on a single gem species and the culmination of nearly four decades of work in gemmology. In 2018, Richard was named Photographer of the Year by the Gem-A, recognising his photo of a jade-trading market in China, while from 2020 – 2023, he served on the board of directors of the Accredited Gemologists Association. Currently he sits on the editorial review boards of Gems & Gemology and The Australian Gemmologist magazines. Richard’s latest book, Jade • A Gemologist’s Guide, was published in 2022. In 2023, Richard was recognised as one of the Extraordinary 40 Awardees of the Jewellery World Awards (JWA) – a prestigious accolade honouring pioneers, visionaries, educators and innovators in the jewellery and gemstone sector.
The ASEAN Gems and Jewellery Trade Association (AGJA) Conference – a first in Hong Kong, represents a collaborative partnership between two of Asia’s most influential industry organisations: the Hong Kong Jewellery & Jade Manufacturers Association (HKJJA), celebrating its 60th anniversary this year, and AGJA, a trade group established by ASEAN’s jewellery community.
Some of the discussion topics are:
- Driving Regional Growth: Harnessing Technology and Craftsmanship in ASEAN-Hong Kong Jewellery Trade
- Breaking Barriers: Creating a Unified ASEAN Jewellery Network with Hong Kong Expertise in Design and Trade
- Sustainability and Innovation in ASEAN Jewellery: Leveraging Hong Kong and China’s Smart Solutions
18 / 9 / 2025 (Thu)
10:30am – 1:00pm
The Stage, Grand Foyer, HKCEC
ASEAN Gems and Jewellery Trade Association (AGJA) Conference
Language: English with Mandarin translation
Co-organisers:
The Speaker
Richard W. Hughes
Co-Founder
Lotus Gemology Co Ltd
Richard is one of the world’s foremost experts on ruby and sapphire. The author of several books and over 170 articles, his writings and photographs have appeared in a diverse range of publications, and he has received numerous industry awards. Co-winner of the 2004 Edward J. Gübelin Most Valuable Article Award from Gems & Gemology magazine, he was awarded a Richard T. Liddicoat Journalism Award from the American Gem Society the following year. In 2010, he received the Antonio C. Bonanno Award for Excellence in Gemology from the Accredited Gemologists Association. The Association Française de Gemmologie (AFG) in 2013 named Richard as one of the 50 most important figures that have shaped the history of gems since antiquity. In 2016, Richard was awarded a visiting professorship at Shanghai’s Tongji University. 2017 saw the publication of Richard and his wife and daughter’s Ruby & Sapphire • A Gemologist’s Guide, arguably the most complete book ever published on a single gem species and the culmination of nearly four decades of work in gemmology. In 2018, Richard was named Photographer of the Year by the Gem-A, recognising his photo of a jade-trading market in China, while from 2020 – 2023, he served on the board of directors of the Accredited Gemologists Association. Currently he sits on the editorial review boards of Gems & Gemology and The Australian Gemmologist magazines. Richard’s latest book, Jade • A Gemologist’s Guide, was published in 2022. In 2023, Richard was recognised as one of the Extraordinary 40 Awardees of the Jewellery World Awards (JWA) – a prestigious accolade honouring pioneers, visionaries, educators and innovators in the jewellery and gemstone sector.
The ASEAN Gems and Jewellery Trade Association (AGJA) Conference – a first in Hong Kong, represents a collaborative partnership between two of Asia’s most influential industry organisations: the Hong Kong Jewellery & Jade Manufacturers Association (HKJJA), celebrating its 60th anniversary this year, and AGJA, a trade group established by ASEAN’s jewellery community.
Some of the discussion topics are:
- Driving Regional Growth: Harnessing Technology and Craftsmanship in ASEAN-Hong Kong Jewellery Trade
- Breaking Barriers: Creating a Unified ASEAN Jewellery Network with Hong Kong Expertise in Design and Trade
- Sustainability and Innovation in ASEAN Jewellery: Leveraging Hong Kong and China’s Smart Solutions
18 / 9 / 2025 (Thu)
2:30pm – 3:30pm
The Stage, Grand Foyer, HKCEC
Luxury Meets Responsibility: Evolving Consumer Values in Fine Jewellery
Language: English with AI-powered Mandarin captions
The Speakers
Hasu Dholakiya
Second-Generation Entrepreneur
Hari Krishna Group
Zulu Ghevriya
CEO & Co-Founder
Smiling Rocks Ltd
Paolo Poliero
Business Development Manager
Legor Group SpA
Saskia Shutt
Founder
Saskia Shutt Designs
Arjun Sonkia
Director
Valentine Silver International
Richard W. Hughes
Co-Founder
Lotus Gemology Co Ltd
Richard is one of the world’s foremost experts on ruby and sapphire. The author of several books and over 170 articles, his writings and photographs have appeared in a diverse range of publications, and he has received numerous industry awards. Co-winner of the 2004 Edward J. Gübelin Most Valuable Article Award from Gems & Gemology magazine, he was awarded a Richard T. Liddicoat Journalism Award from the American Gem Society the following year. In 2010, he received the Antonio C. Bonanno Award for Excellence in Gemology from the Accredited Gemologists Association. The Association Française de Gemmologie (AFG) in 2013 named Richard as one of the 50 most important figures that have shaped the history of gems since antiquity. In 2016, Richard was awarded a visiting professorship at Shanghai’s Tongji University. 2017 saw the publication of Richard and his wife and daughter’s Ruby & Sapphire • A Gemologist’s Guide, arguably the most complete book ever published on a single gem species and the culmination of nearly four decades of work in gemmology. In 2018, Richard was named Photographer of the Year by the Gem-A, recognising his photo of a jade-trading market in China, while from 2020 – 2023, he served on the board of directors of the Accredited Gemologists Association. Currently he sits on the editorial review boards of Gems & Gemology and The Australian Gemmologist magazines. Richard’s latest book, Jade • A Gemologist’s Guide, was published in 2022. In 2023, Richard was recognised as one of the Extraordinary 40 Awardees of the Jewellery World Awards (JWA) – a prestigious accolade honouring pioneers, visionaries, educators and innovators in the jewellery and gemstone sector.
This panel explores the rapidly evolving landscape of consumer expectations around sustainability in the jewellery sector, with a specific focus on anticipating demands that will shape the market. Drawing on emerging consumer research, demographic shifts and technological innovations, our panellists will examine how values-driven purchasing is transforming from niche to mainstream.
By identifying early signals of change in consumer behaviour today, this session will provide jewellery businesses with strategic foresight to not only respond to future sustainability demands but to proactively shape them, creating competitive advantage while driving positive impact. Attendees will gain practical perspectives on how to future-proof their businesses through anticipatory sustainability innovation rather than reactive compliance.
This session will answer the following questions:
- How will definitions of “sustainable luxury” evolve and what new credentials or proof points will consumers demand from jewellery brands beyond current sustainability certifications?
- What role will technology play in enabling consumers to verify sustainability claims and how can jewellery companies prepare for unprecedented levels of supply chain transparency?
- What strategies should jewellery brands implement today to authentically connect with next-generation consumers who prioritise environmental and social impact alongside product quality and design?
18 / 9 / 2025 (Thu)
3:30 – 4:00pm
The Stage, Grand Foyer, HKCEC
Unforgeable Beauty: Crystalline Osmium Introducing the Rarest Precious Metal for Fine and High Jewellery
Language: English
The Speaker
Scarlett Clauss
Vice Director
Osmium-Institut Germany
18 / 9 / 2025 (Thu)
4:00pm – 5:00pm
Chancellor Room, L4, HKCEC
Unlocking Growth in the Greater China Market: Opportunities and Challenges for the Natural Diamond Industry
Please RSVP to attend, register by 15th September:
http://www.debeersevents.com/
Username: sightholder
Password: S1gHtH0ld3r3!*d3b33rs
The Speakers
Moderator:
Loletta Lai
VP, Natural Diamonds Marketing APAC
De Beers Group
Alan Chan
Chief Marketing Officer
Chow Tai Fook Jewellery
Diana Mitkov
Senior Manager Demand Insights and Analytics
De Beers Group
Lynn Serfaty
General Manager
Natural Diamonds, Category Marketing
Jay Sun
Founder and CEO
R+ Co.
An in-depth look at market trends, shifts in consumer behaviour, and branding opportunities in HK/China, with a focus on strategies to position natural diamonds for long-term relevance and desirability.
17–19 / 9 / 2025 (Wed – Fri)
10:00am – 6:00pm
Chancellor Room, HKCEC
De Beers Group
Show & Tell
(Registration required)
To RSVP to attend, register by 10 September:
Link: http://www.debeersevents.com/
Username: dbgguest
Password: D3b33rsGr0upGu3st!
The Speaker
Richard W. Hughes
Co-Founder
Lotus Gemology Co Ltd
Richard is one of the world’s foremost experts on ruby and sapphire. The author of several books and over 170 articles, his writings and photographs have appeared in a diverse range of publications, and he has received numerous industry awards. Co-winner of the 2004 Edward J. Gübelin Most Valuable Article Award from Gems & Gemology magazine, he was awarded a Richard T. Liddicoat Journalism Award from the American Gem Society the following year. In 2010, he received the Antonio C. Bonanno Award for Excellence in Gemology from the Accredited Gemologists Association. The Association Française de Gemmologie (AFG) in 2013 named Richard as one of the 50 most important figures that have shaped the history of gems since antiquity. In 2016, Richard was awarded a visiting professorship at Shanghai’s Tongji University. 2017 saw the publication of Richard and his wife and daughter’s Ruby & Sapphire • A Gemologist’s Guide, arguably the most complete book ever published on a single gem species and the culmination of nearly four decades of work in gemmology. In 2018, Richard was named Photographer of the Year by the Gem-A, recognising his photo of a jade-trading market in China, while from 2020 – 2023, he served on the board of directors of the Accredited Gemologists Association. Currently he sits on the editorial review boards of Gems & Gemology and The Australian Gemmologist magazines. Richard’s latest book, Jade • A Gemologist’s Guide, was published in 2022. In 2023, Richard was recognised as one of the Extraordinary 40 Awardees of the Jewellery World Awards (JWA) – a prestigious accolade honouring pioneers, visionaries, educators and innovators in the jewellery and gemstone sector.
The ASEAN Gems and Jewellery Trade Association (AGJA) Conference – a first in Hong Kong, represents a collaborative partnership between two of Asia’s most influential industry organisations: the Hong Kong Jewellery & Jade Manufacturers Association (HKJJA), celebrating its 60th anniversary this year, and AGJA, a trade group established by ASEAN’s jewellery community.
Some of the discussion topics are:
- Driving Regional Growth: Harnessing Technology and Craftsmanship in ASEAN-Hong Kong Jewellery Trade
- Breaking Barriers: Creating a Unified ASEAN Jewellery Network with Hong Kong Expertise in Design and Trade
- Sustainability and Innovation in ASEAN Jewellery: Leveraging Hong Kong and China’s Smart Solutions
19 / 9 / 2025 (Fri)
10:30am – 1:00pm
Meeting room S225, HKCEC
Natural Diamond Industry Forum:
Championing Natural Diamond Value, Driving Industry Sustainability
Language: English, with simultaneous interpretation in Mandarin
Organiser
The Diamond Federation of Hong Kong, China
Richard is one of the world’s foremost experts on ruby and sapphire. The author of several books and over 170 articles, his writings and photographs have appeared in a diverse range of publications, and he has received numerous industry awards. Co-winner of the 2004 Edward J. Gübelin Most Valuable Article Award from Gems & Gemology magazine, he was awarded a Richard T. Liddicoat Journalism Award from the American Gem Society the following year. In 2010, he received the Antonio C. Bonanno Award for Excellence in Gemology from the Accredited Gemologists Association. The Association Française de Gemmologie (AFG) in 2013 named Richard as one of the 50 most important figures that have shaped the history of gems since antiquity. In 2016, Richard was awarded a visiting professorship at Shanghai’s Tongji University. 2017 saw the publication of Richard and his wife and daughter’s Ruby & Sapphire • A Gemologist’s Guide, arguably the most complete book ever published on a single gem species and the culmination of nearly four decades of work in gemmology. In 2018, Richard was named Photographer of the Year by the Gem-A, recognising his photo of a jade-trading market in China, while from 2020 – 2023, he served on the board of directors of the Accredited Gemologists Association. Currently he sits on the editorial review boards of Gems & Gemology and The Australian Gemmologist magazines. Richard’s latest book, Jade • A Gemologist’s Guide, was published in 2022. In 2023, Richard was recognised as one of the Extraordinary 40 Awardees of the Jewellery World Awards (JWA) – a prestigious accolade honouring pioneers, visionaries, educators and innovators in the jewellery and gemstone sector.
The speaker lineup includes:
Welcome Speech:
Mr. Lawrence Ma, Founding President of Diamond Federation of Hong Kong
Guest Speaker:
Mr. Lin Qiang, President of Shanghai Diamond Exchange
Keynote Speakers:
Mr. David Kellie, Chief Executive Officer of Natural Diamond Council
Mr. Kent Wong, Chairman of Diamond Federation of Hong Kong
Ms. Xu Xi, Market Development Manager of Shanghai Diamond Exchange
Panel Discussion:
Moderator
Mr. Lawrence Ma, Founding President of Diamond Federation of Hong Kong
Panelists
Mr. David Kellie, Chief Executive Officer of Natural Diamond Council
Mr. Kent Wong, Chairman of Diamond Federation of Hong Kong
Mr. Victor Yiu, Former Chairman of Diamond Federation of Hong Kong & Director of ZURI Jewelry Company
Mr. Pritesh Patel, President and Chief Executive Officer of GIA
19 / 9 / 2025 (Fri)
11:00am – 12:30nn
The Stage, Grand Foyer, HKCEC
Future Trends and Innovations in the Jewellery Industry: Opportunities and Challenges
Language: Mandarin
Organiser
Taobao & Tmall Jewelry Industry
The Speakers
Karl Huang
Justin Shu
Diana Cui
Maggie Zhang
Queena Zhang
19 / 9 / 2025 (Fri)
2:00pm – 3:00pm
Chancellor Room, L4, HKCEC
The Billion-Year Promise: Consumer Trust in Natural Diamond
Please RSVP to attend, register by 15th September:
http://www.debeersevents.com/
Username: sightholder
Password: S1gHtH0ld3r3!*d3b33rs
The Speakers
Moderator:
Sean Lin
Vice President Sales
De Beers Group
Mahiar Borhanjoo
Chief Commercial Officer, SVP Polish
De Beers Group
Simon Hui
Director-Diamond Management Centre
Chow Tai Fook Jewellery
James Kirby
Senior Vice President, Product Planning
De Beers Group
Before a diamond becomes someone’s forever, it has already lived billions of years – shaped by pressure, carried by people, and enriched by lives. This session explores how transparency, provenance, and sustainability, through De Beers’ Origin strategy and Building Forever commitments, turn each stone into a promise and build lasting trust.
19 / 9 / 2025 (Fri)
2:30pm – 3:30pm
The Stage, Grand Foyer, HKCEC
New Metal Age: Expanding Markets Through Gen Z Engagement
Language: English with AI-powered Mandarin captions
The Speakers
Tai Wong
Director, Global Innovation Development
Platinum Guild International
Scarlett Clauss
Vice Director
Osmium-Institut Germany
Alexander Laut
Founder
Alexander Laut Co Ltd
Richard W. Hughes
Co-Founder
Lotus Gemology Co Ltd
Richard is one of the world’s foremost experts on ruby and sapphire. The author of several books and over 170 articles, his writings and photographs have appeared in a diverse range of publications, and he has received numerous industry awards. Co-winner of the 2004 Edward J. Gübelin Most Valuable Article Award from Gems & Gemology magazine, he was awarded a Richard T. Liddicoat Journalism Award from the American Gem Society the following year. In 2010, he received the Antonio C. Bonanno Award for Excellence in Gemology from the Accredited Gemologists Association. The Association Française de Gemmologie (AFG) in 2013 named Richard as one of the 50 most important figures that have shaped the history of gems since antiquity. In 2016, Richard was awarded a visiting professorship at Shanghai’s Tongji University. 2017 saw the publication of Richard and his wife and daughter’s Ruby & Sapphire • A Gemologist’s Guide, arguably the most complete book ever published on a single gem species and the culmination of nearly four decades of work in gemmology. In 2018, Richard was named Photographer of the Year by the Gem-A, recognising his photo of a jade-trading market in China, while from 2020 – 2023, he served on the board of directors of the Accredited Gemologists Association. Currently he sits on the editorial review boards of Gems & Gemology and The Australian Gemmologist magazines. Richard’s latest book, Jade • A Gemologist’s Guide, was published in 2022. In 2023, Richard was recognised as one of the Extraordinary 40 Awardees of the Jewellery World Awards (JWA) – a prestigious accolade honouring pioneers, visionaries, educators and innovators in the jewellery and gemstone sector.
Is metal jewellery having its Gen Z moment? Our expert panel examines how digital natives perceive metal jewellery through their unique definitions of luxury and value. Beyond wealth symbolism, younger consumers are drawn to gold, platinum, silver and other metal accessories for self-expression and aesthetic versatility.
Our panellists will investigate whether this appeal transcends demographics or remains strongest in cultures where precious metals represent generational wealth and heritage. The discussion will address design innovation, personalisation opportunities and how Gen Z’s quest for uniqueness intersects with their responsiveness to trends and pop culture influences.
This session will answer the following questions:
- What role does design and personalisation play in attracting Gen Z consumers to metal jewellery across different price points?
- Which entry-level products are most effective in introducing Gen Z consumers to the broader precious metal jewellery category?
- How do cultural differences impact Gen Z’s perception and consumption patterns across the spectrum of metal jewellery – from precious to affordable – in global markets?
19 / 9 / 2025 (Fri)
4:30pm – 5:30pm
The Stage, Grand Foyer, HKCEC
The Platinum Advantage: Markets, Business and Innovations
Language: English
Moderator
Tim Schlick, CEO of PGI
Panellists
- Andy Zhou, King Li Holdings HK Co Ltd (China)
- Josh Helmich, Helmich Luxury Group (USA)
- Jason Brimelow, Brimelow Group (Oceana and Southeast Asia)
- Noriyuki Kamei, Kuwayama Corporation (Japan)
- Avinash Pahuja, ORO Precious Metals (India)
Platinum – a rare metal traditionally reserved for fine jewellery – has become a prioritised choice thanks to its relative price advantage and superior attributes. This presents a unique opportunity to work with platinum beyond its traditional bridal ring segment, and the jewellery trade is exploring new business opportunities with new product developments.
Our panel is composed of platinum experts from across different geographical markets, sharing the opportunity they witness in their respective markets and how they approach products and designs to create new incremental business with their platinum portfolio.
20 / 9 / 2025 (Sat)
10:00am – 12:00nn
The Stage, Grand Foyer, HKCEC
Colombian Emeralds & Estimorun: Integrating Gemological Research and Market Valuation Systems
Language: English
Organiser
ACODES
Richard is one of the world’s foremost experts on ruby and sapphire. The author of several books and over 170 articles, his writings and photographs have appeared in a diverse range of publications, and he has received numerous industry awards. Co-winner of the 2004 Edward J. Gübelin Most Valuable Article Award from Gems & Gemology magazine, he was awarded a Richard T. Liddicoat Journalism Award from the American Gem Society the following year. In 2010, he received the Antonio C. Bonanno Award for Excellence in Gemology from the Accredited Gemologists Association. The Association Française de Gemmologie (AFG) in 2013 named Richard as one of the 50 most important figures that have shaped the history of gems since antiquity. In 2016, Richard was awarded a visiting professorship at Shanghai’s Tongji University. 2017 saw the publication of Richard and his wife and daughter’s Ruby & Sapphire • A Gemologist’s Guide, arguably the most complete book ever published on a single gem species and the culmination of nearly four decades of work in gemmology. In 2018, Richard was named Photographer of the Year by the Gem-A, recognising his photo of a jade-trading market in China, while from 2020 – 2023, he served on the board of directors of the Accredited Gemologists Association. Currently he sits on the editorial review boards of Gems & Gemology and The Australian Gemmologist magazines. Richard’s latest book, Jade • A Gemologist’s Guide, was published in 2022. In 2023, Richard was recognised as one of the Extraordinary 40 Awardees of the Jewellery World Awards (JWA) – a prestigious accolade honouring pioneers, visionaries, educators and innovators in the jewellery and gemstone sector.
Is metal jewellery having its Gen Z moment? Our expert panel examines how digital natives perceive metal jewellery through their unique definitions of luxury and value. Beyond wealth symbolism, younger consumers are drawn to gold, platinum, silver and other metal accessories for self-expression and aesthetic versatility.
Our panellists will investigate whether this appeal transcends demographics or remains strongest in cultures where precious metals represent generational wealth and heritage. The discussion will address design innovation, personalisation opportunities and how Gen Z’s quest for uniqueness intersects with their responsiveness to trends and pop culture influences.
This session will answer the following questions:
- What role does design and personalisation play in attracting Gen Z consumers to metal jewellery across different price points?
- Which entry-level products are most effective in introducing Gen Z consumers to the broader precious metal jewellery category?
- How do cultural differences impact Gen Z’s perception and consumption patterns across the spectrum of metal jewellery – from precious to affordable – in global markets?
20 / 9 / 2025 (Sat)
12:00nn – 1:00pm
The Stage, Grand Foyer, HKCEC
Tips for Choosing
Your Perfect Fei Cui
Language: Cantonese
The Speaker
Eddie Fan
Graduate Gemmologist of Gemological
Institute of America (GIA)
Committee Member of Jade Elite of Hong Kong
Jewellery & Jade Manufacturers Association
Richard is one of the world’s foremost experts on ruby and sapphire. The author of several books and over 170 articles, his writings and photographs have appeared in a diverse range of publications, and he has received numerous industry awards. Co-winner of the 2004 Edward J. Gübelin Most Valuable Article Award from Gems & Gemology magazine, he was awarded a Richard T. Liddicoat Journalism Award from the American Gem Society the following year. In 2010, he received the Antonio C. Bonanno Award for Excellence in Gemology from the Accredited Gemologists Association. The Association Française de Gemmologie (AFG) in 2013 named Richard as one of the 50 most important figures that have shaped the history of gems since antiquity. In 2016, Richard was awarded a visiting professorship at Shanghai’s Tongji University. 2017 saw the publication of Richard and his wife and daughter’s Ruby & Sapphire • A Gemologist’s Guide, arguably the most complete book ever published on a single gem species and the culmination of nearly four decades of work in gemmology. In 2018, Richard was named Photographer of the Year by the Gem-A, recognising his photo of a jade-trading market in China, while from 2020 – 2023, he served on the board of directors of the Accredited Gemologists Association. Currently he sits on the editorial review boards of Gems & Gemology and The Australian Gemmologist magazines. Richard’s latest book, Jade • A Gemologist’s Guide, was published in 2022. In 2023, Richard was recognised as one of the Extraordinary 40 Awardees of the Jewellery World Awards (JWA) – a prestigious accolade honouring pioneers, visionaries, educators and innovators in the jewellery and gemstone sector.
Is metal jewellery having its Gen Z moment? Our expert panel examines how digital natives perceive metal jewellery through their unique definitions of luxury and value. Beyond wealth symbolism, younger consumers are drawn to gold, platinum, silver and other metal accessories for self-expression and aesthetic versatility.
Our panellists will investigate whether this appeal transcends demographics or remains strongest in cultures where precious metals represent generational wealth and heritage. The discussion will address design innovation, personalisation opportunities and how Gen Z’s quest for uniqueness intersects with their responsiveness to trends and pop culture influences.
This session will answer the following questions:
- What role does design and personalisation play in attracting Gen Z consumers to metal jewellery across different price points?
- Which entry-level products are most effective in introducing Gen Z consumers to the broader precious metal jewellery category?
- How do cultural differences impact Gen Z’s perception and consumption patterns across the spectrum of metal jewellery – from precious to affordable – in global markets?
20 / 9 / 2025 (Sat)
2:30pm – 3:30pm
The Stage, Grand Foyer, HKCEC
Art Deco and Contemporary Revival
Language: English
Organiser
L’ÉCOLE Asia Pacific, School of Jewelry Arts
The Speakers
Jennifer Lam
Jewellery Designer, Gemmologist and
Education Manager
L’ÉCOLE, School of Jewelry Arts
Austy Lee
Jewellery Designer, Painter and Collector
In celebration of the centennial anniversary of the Art Deco movement, this engaging talk will explore the intricate connections between 1920s jewellery design and the innovative creations of contemporary designers. What enduring trends, motifs, and themes from the Art Deco era continue to resonate with today’s aesthetic sensibilities?
Can we genuinely discuss a revival of Art Deco, or has its distinct style always maintained a vibrant presence in the design world?
Delving into the rich legacy of this iconic style, L’ÉCOLE will provide insights into the Hong Kong jewellery scene and its connections to this remarkable aesthetic.
20 / 9 / 2025 (Sat)
3:30pm – 6:00pm
The Stage, Grand Foyer, HKCEC
Standardisation Framework for Geographic Origin Determination of Fei Cui: From Scientific Research to Industry Certification
Language: Mainly Putonghua
Organiser
International Fei Cui Jade Association
The Speakers
- Prof C.M. Ou Yang, IFCJA
- Yen Kwan Humphrey, IFCJA
- Prof. Shi Guang Hai, China University of Geosciences (Beijing)
- Prof.Qi Li Jian, Tongji University
- Prof. Wang Li Sheng, Dean of College of Jewellery, Hebei University of Geology
- Dr. Liu Xian Yu, Dean of College of Jewelry, Shanghai Jian Qiao University
Moderator
Dr. Miro Ng, IFCJA
Richard is one of the world’s foremost experts on ruby and sapphire. The author of several books and over 170 articles, his writings and photographs have appeared in a diverse range of publications, and he has received numerous industry awards. Co-winner of the 2004 Edward J. Gübelin Most Valuable Article Award from Gems & Gemology magazine, he was awarded a Richard T. Liddicoat Journalism Award from the American Gem Society the following year. In 2010, he received the Antonio C. Bonanno Award for Excellence in Gemology from the Accredited Gemologists Association. The Association Française de Gemmologie (AFG) in 2013 named Richard as one of the 50 most important figures that have shaped the history of gems since antiquity. In 2016, Richard was awarded a visiting professorship at Shanghai’s Tongji University. 2017 saw the publication of Richard and his wife and daughter’s Ruby & Sapphire • A Gemologist’s Guide, arguably the most complete book ever published on a single gem species and the culmination of nearly four decades of work in gemmology. In 2018, Richard was named Photographer of the Year by the Gem-A, recognising his photo of a jade-trading market in China, while from 2020 – 2023, he served on the board of directors of the Accredited Gemologists Association. Currently he sits on the editorial review boards of Gems & Gemology and The Australian Gemmologist magazines. Richard’s latest book, Jade • A Gemologist’s Guide, was published in 2022. In 2023, Richard was recognised as one of the Extraordinary 40 Awardees of the Jewellery World Awards (JWA) – a prestigious accolade honouring pioneers, visionaries, educators and innovators in the jewellery and gemstone sector.
Is metal jewellery having its Gen Z moment? Our expert panel examines how digital natives perceive metal jewellery through their unique definitions of luxury and value. Beyond wealth symbolism, younger consumers are drawn to gold, platinum, silver and other metal accessories for self-expression and aesthetic versatility.
Our panellists will investigate whether this appeal transcends demographics or remains strongest in cultures where precious metals represent generational wealth and heritage. The discussion will address design innovation, personalisation opportunities and how Gen Z’s quest for uniqueness intersects with their responsiveness to trends and pop culture influences.
This session will answer the following questions:
- What role does design and personalisation play in attracting Gen Z consumers to metal jewellery across different price points?
- Which entry-level products are most effective in introducing Gen Z consumers to the broader precious metal jewellery category?
- How do cultural differences impact Gen Z’s perception and consumption patterns across the spectrum of metal jewellery – from precious to affordable – in global markets?
21 / 9 / 2025 (Sun)
10:30am – 12:30pm
Meeting Room S221, HKCEC
“Ceylon — Island of Gems” World Premiere + Masterclass
Language: English
The Speaker
Dr. A. Peretti
CEO
GRS Gemmological Laboratories
Experience the premiere of a stunning new documentary on Sri Lanka’s gemstone legacy (Part A for the public), then deepen your expertise with a masterclass on inclusions in rubies and sapphires — practical takeaways for traders, gemmologists, and collectors (Part B on invitation and preregistration).
15 / 9 / 2025 (Mon)
2:30pm – 3:30pm
The Stage, Hall 2, AWE
Sustainability that Pays:
Inspiring Stories from the Jewellery Sector
Language: English with AI-powered Mandarin captions
The Speaker
Richard W. Hughes
Co-Founder
Lotus Gemology Co Ltd
Richard is one of the world’s foremost experts on ruby and sapphire. The author of several books and over 170 articles, his writings and photographs have appeared in a diverse range of publications, and he has received numerous industry awards. Co-winner of the 2004 Edward J. Gübelin Most Valuable Article Award from Gems & Gemology magazine, he was awarded a Richard T. Liddicoat Journalism Award from the American Gem Society the following year. In 2010, he received the Antonio C. Bonanno Award for Excellence in Gemology from the Accredited Gemologists Association. The Association Française de Gemmologie (AFG) in 2013 named Richard as one of the 50 most important figures that have shaped the history of gems since antiquity. In 2016, Richard was awarded a visiting professorship at Shanghai’s Tongji University. 2017 saw the publication of Richard and his wife and daughter’s Ruby & Sapphire • A Gemologist’s Guide, arguably the most complete book ever published on a single gem species and the culmination of nearly four decades of work in gemmology. In 2018, Richard was named Photographer of the Year by the Gem-A, recognising his photo of a jade-trading market in China, while from 2020 – 2023, he served on the board of directors of the Accredited Gemologists Association. Currently he sits on the editorial review boards of Gems & Gemology and The Australian Gemmologist magazines. Richard’s latest book, Jade • A Gemologist’s Guide, was published in 2022. In 2023, Richard was recognised as one of the Extraordinary 40 Awardees of the Jewellery World Awards (JWA) – a prestigious accolade honouring pioneers, visionaries, educators and innovators in the jewellery and gemstone sector.
This panel brings together jewellery industry leaders who have transformed sustainability challenges into business opportunities. Speakers will share their journeys implementing holistic practices that benefit both financial performance and brand reputation while creating positive environmental and social impact.
Panellists will explore how comprehensive approaches to responsible sourcing, ethical production and community engagement have created measurable business value. The discussion will highlight real-world examples of companies using innovative materials, transparent supply chains and regenerative practices to meet growing consumer demand for responsibly-produced jewellery.
This session will answer the following questions:
- How can jewellery businesses adapt their marketing strategies to connect sustainability stories with the values of next-generation consumers who view their purchases as expressions of personal ethics?
- How are companies navigating the cost challenges of responsible material sourcing while maintaining price points that customers will accept?
18 / 9 / 2025 (Thu)
10:30am – 1:00pm
The Stage, Grand Foyer, HKCEC
ASEAN Gems and Jewellery Trade Association (AGJA) Conference
Language: English with Mandarin translation
Co-organisers:
The Speaker
Richard W. Hughes
Co-Founder
Lotus Gemology Co Ltd
Richard is one of the world’s foremost experts on ruby and sapphire. The author of several books and over 170 articles, his writings and photographs have appeared in a diverse range of publications, and he has received numerous industry awards. Co-winner of the 2004 Edward J. Gübelin Most Valuable Article Award from Gems & Gemology magazine, he was awarded a Richard T. Liddicoat Journalism Award from the American Gem Society the following year. In 2010, he received the Antonio C. Bonanno Award for Excellence in Gemology from the Accredited Gemologists Association. The Association Française de Gemmologie (AFG) in 2013 named Richard as one of the 50 most important figures that have shaped the history of gems since antiquity. In 2016, Richard was awarded a visiting professorship at Shanghai’s Tongji University. 2017 saw the publication of Richard and his wife and daughter’s Ruby & Sapphire • A Gemologist’s Guide, arguably the most complete book ever published on a single gem species and the culmination of nearly four decades of work in gemmology. In 2018, Richard was named Photographer of the Year by the Gem-A, recognising his photo of a jade-trading market in China, while from 2020 – 2023, he served on the board of directors of the Accredited Gemologists Association. Currently he sits on the editorial review boards of Gems & Gemology and The Australian Gemmologist magazines. Richard’s latest book, Jade • A Gemologist’s Guide, was published in 2022. In 2023, Richard was recognised as one of the Extraordinary 40 Awardees of the Jewellery World Awards (JWA) – a prestigious accolade honouring pioneers, visionaries, educators and innovators in the jewellery and gemstone sector.
The ASEAN Gems and Jewellery Trade Association (AGJA) Conference – a first in Hong Kong, represents a collaborative partnership between two of Asia’s most influential industry organisations: the Hong Kong Jewellery & Jade Manufacturers Association (HKJJA), celebrating its 60th anniversary this year, and AGJA, a trade group established by ASEAN’s jewellery community.
Some of the discussion topics are:
- Driving Regional Growth: Harnessing Technology and Craftsmanship in ASEAN-Hong Kong Jewellery Trade
- Breaking Barriers: Creating a Unified ASEAN Jewellery Network with Hong Kong Expertise in Design and Trade
- Sustainability and Innovation in ASEAN Jewellery: Leveraging Hong Kong and China’s Smart Solutions
18 / 9 / 2025 (Thu)
2:30pm – 3:30pm
The Stage, Grand Foyer, HKCEC
Luxury Meets Responsibility: Evolving Consumer Values in Fine Jewellery
Language: English with AI-powered Mandarin captions
The Speaker
Richard W. Hughes
Co-Founder
Lotus Gemology Co Ltd
Richard is one of the world’s foremost experts on ruby and sapphire. The author of several books and over 170 articles, his writings and photographs have appeared in a diverse range of publications, and he has received numerous industry awards. Co-winner of the 2004 Edward J. Gübelin Most Valuable Article Award from Gems & Gemology magazine, he was awarded a Richard T. Liddicoat Journalism Award from the American Gem Society the following year. In 2010, he received the Antonio C. Bonanno Award for Excellence in Gemology from the Accredited Gemologists Association. The Association Française de Gemmologie (AFG) in 2013 named Richard as one of the 50 most important figures that have shaped the history of gems since antiquity. In 2016, Richard was awarded a visiting professorship at Shanghai’s Tongji University. 2017 saw the publication of Richard and his wife and daughter’s Ruby & Sapphire • A Gemologist’s Guide, arguably the most complete book ever published on a single gem species and the culmination of nearly four decades of work in gemmology. In 2018, Richard was named Photographer of the Year by the Gem-A, recognising his photo of a jade-trading market in China, while from 2020 – 2023, he served on the board of directors of the Accredited Gemologists Association. Currently he sits on the editorial review boards of Gems & Gemology and The Australian Gemmologist magazines. Richard’s latest book, Jade • A Gemologist’s Guide, was published in 2022. In 2023, Richard was recognised as one of the Extraordinary 40 Awardees of the Jewellery World Awards (JWA) – a prestigious accolade honouring pioneers, visionaries, educators and innovators in the jewellery and gemstone sector.
This panel explores the rapidly evolving landscape of consumer expectations around sustainability in the jewellery sector, with a specific focus on anticipating demands that will shape the market. Drawing on emerging consumer research, demographic shifts and technological innovations, our panellists will examine how values-driven purchasing is transforming from niche to mainstream.
By identifying early signals of change in consumer behaviour today, this session will provide jewellery businesses with strategic foresight to not only respond to future sustainability demands but to proactively shape them, creating competitive advantage while driving positive impact. Attendees will gain practical perspectives on how to future-proof their businesses through anticipatory sustainability innovation rather than reactive compliance.
This session will answer the following questions:
- How will definitions of “sustainable luxury” evolve and what new credentials or proof points will consumers demand from jewellery brands beyond current sustainability certifications?
- What role will technology play in enabling consumers to verify sustainability claims and how can jewellery companies prepare for unprecedented levels of supply chain transparency?
- What strategies should jewellery brands implement today to authentically connect with next-generation consumers who prioritise environmental and social impact alongside product quality and design?
19 / 9 / 2025 (Fri)
2:30pm – 3:30pm
The Stage, Grand Foyer, HKCEC
New Metal Age: Expanding Markets Through Gen Z Engagement
Language: English with AI-powered Mandarin captions
The Speaker
Richard W. Hughes
Co-Founder
Lotus Gemology Co Ltd
Richard is one of the world’s foremost experts on ruby and sapphire. The author of several books and over 170 articles, his writings and photographs have appeared in a diverse range of publications, and he has received numerous industry awards. Co-winner of the 2004 Edward J. Gübelin Most Valuable Article Award from Gems & Gemology magazine, he was awarded a Richard T. Liddicoat Journalism Award from the American Gem Society the following year. In 2010, he received the Antonio C. Bonanno Award for Excellence in Gemology from the Accredited Gemologists Association. The Association Française de Gemmologie (AFG) in 2013 named Richard as one of the 50 most important figures that have shaped the history of gems since antiquity. In 2016, Richard was awarded a visiting professorship at Shanghai’s Tongji University. 2017 saw the publication of Richard and his wife and daughter’s Ruby & Sapphire • A Gemologist’s Guide, arguably the most complete book ever published on a single gem species and the culmination of nearly four decades of work in gemmology. In 2018, Richard was named Photographer of the Year by the Gem-A, recognising his photo of a jade-trading market in China, while from 2020 – 2023, he served on the board of directors of the Accredited Gemologists Association. Currently he sits on the editorial review boards of Gems & Gemology and The Australian Gemmologist magazines. Richard’s latest book, Jade • A Gemologist’s Guide, was published in 2022. In 2023, Richard was recognised as one of the Extraordinary 40 Awardees of the Jewellery World Awards (JWA) – a prestigious accolade honouring pioneers, visionaries, educators and innovators in the jewellery and gemstone sector.
Is metal jewellery having its Gen Z moment? Our expert panel examines how digital natives perceive metal jewellery through their unique definitions of luxury and value. Beyond wealth symbolism, younger consumers are drawn to gold, platinum, silver and other metal accessories for self-expression and aesthetic versatility.
Our panellists will investigate whether this appeal transcends demographics or remains strongest in cultures where precious metals represent generational wealth and heritage. The discussion will address design innovation, personalisation opportunities and how Gen Z’s quest for uniqueness intersects with their responsiveness to trends and pop culture influences.
This session will answer the following questions:
- What role does design and personalisation play in attracting Gen Z consumers to metal jewellery across different price points?
- Which entry-level products are most effective in introducing Gen Z consumers to the broader precious metal jewellery category?
- How do cultural differences impact Gen Z’s perception and consumption patterns across the spectrum of metal jewellery – from precious to affordable – in global markets?
